Dataro Launches ProspectAI: AI-Powered Major Donor Prospecting
Dataro, an AI fundraising platform, has launched ProspectAI, a new AI Agent that aims to transform how fundraisers research and understand potential major donors, cutting prospect research time from hours to minutes.
In a sector where development teams are stretched thin and major donor engagement is becoming increasingly complex and important, ProspectAI offers a smarter, faster way to build qualified pipelines and secure transformational gifts, without waiting days for prospect briefs or relying on expensive tools and outdated databases.
Described as a “virtual research assistant,” ProspectAI is an autonomous AI Agent that scans the web in real time, identifying publicly available information on prospects and compiling rich, executive-ready donor profiles in just minutes.
“We’re spending a lot less time searching, and more time in conversation with the right people,” said Jess Walker, Philanthropy Manager at ChildFund Australia.
“In a world where major donors are constantly bombarded with asks for causes they’re unlikely to support, this helps us connect with the people who already care about what we do. It’s better for us, better for donors, and most importantly, better for our beneficiaries,” said Walker.
Unlike traditional wealth-screening tools that rely on static or outdated datasets, ProspectAI uses cutting-edge large language model (LLM) technology to scan and synthesize publicly available information, including biographical details, wealth indicators, philanthropic interests, affiliations, and news articles for due diligence. The result? Faster, richer, and more accurate prospect profiles delivered in minutes - without the delays, high costs, or rigid data of legacy screening tools.
“Fundraisers shouldn't have to spend hours trawling through Google or outdated databases to understand their prospects,” said Tim Paris, CEO and Co-Founder of Dataro.
“ProspectAI puts the power of an entire research team into the hands of every fundraiser - without the headcount, delays or costs of legacy solutions. This is about democratizing access to the donor intelligence nonprofits need to secure transformational support and thrive in increasingly uncertain times,” said Paris.
ProspectAI is designed for frontline fundraisers, development leaders, and prospect research professionals who are tired of out-of-date profiles, expensive tools, and hours lost to Google rabbit holes. With ProspectAI, teams can qualify prospects faster, uncover hidden connections, stay ahead of emerging opportunities, and have better quality conversations with major donors.
This launch continues Dataro’s mission to make smarter, AI-powered fundraising accessible to every nonprofit - putting intelligent, time-saving tools in the hands of the fundraisers working every day to drive impact and change the world.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
